The following is a guest post from good friend and SEO and PPC expert, Amberly Stitzel.

by Amberly Stitzel

When it comes to dating it seems like everyone is trying to find "The One." It appears we are trying to meet the same goal with Pay Per Click (PPC) ad copy. We all want to find the one ad text that can generate the highest Click Through Rate (CTR) thus getting more qualified users in the door for a lower Cost Per Click (CPC).

The following is a guest post from good friend and SEO and PPC expert, Amberly Stitzel.

by Amberly Stitzel

Managing pay per click budget can be somewhat tricky for those who have not had much experience in handling them. Some would say it is like a delicate art form but there are a couple of takeaways that I have learned that I would like to share so expectations are set ahead of time in order to help you have a successful pay per click campaign.

One of the quickest lessons I learned in managing pay per click campaigns is that your daily spending limit, or budget, is one of the most volatile pieces of the pay per click equation. When you go to the delicatessen and ask for a pound of turkey they don’t add or take away turkey until it is exactly one pound. You expect that it will be just under or just over (most often over) the amount you ask for because the precision it would take to get it exact is often not worth the time and effort. The same is true for your pay per click budget. If you are trying to get your budget right at $300 it would be pointless to sit there and refresh every 10 seconds until you hit that amount so you could turn the campaign off.

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Why the latest social internet trends aren't necessarily the greatest thing since sliced bread.

Each week seems to bring the release of the next big thing.  The next social network emerges to fill a void in the internet.  A new micro blogging platform springs up out of nowhere to help its users keep the world informed regarding their trip to the grocery store.  A new system devised to drop traffic on your doorstep joins the thousands of others that promise the same thing.

All of these are great little services and have the potential to drive a lot of traffic to your website.  There's one very important word missing from that statement however, "quality".

Of the latest and greatest internet trends to have emerged in the last few months I have tried most.  Some have seemed to honor their promises of increased traffic.  Unfortunately, there's more to the story than just more traffic.  By examining my traffic with Google analytics on a number of sites I was able to get the rest of the story.